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Adobe Social Essential Training

from lynda.com (Subscription)

Learn how to use Adobe Social for your social media marketing. Adobe Social is a natural choice for teams that are already working with the Marketing Cloud. It's a single solution...

Advanced Facebook Advertising

from lynda.com (Subscription)

Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently. Social media marketing expert Megan Adams shares a new set of advanced,...

Advanced Facebook Advertising (2015)

from lynda.com (Subscription)

Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns across different accounts and pages. Facebook advertising expert Brad Batesole shares a new...

Advanced Google AdWords Tips and Tricks

from lynda.com (Subscription)

Ready to take the next step with AdWords? David Booth presents tips and tricks used by expert practitioners at his company Cardinal Path to improve their AdWords account...

Advanced Google Analytics

from lynda.com (Subscription)

Do you want better insights from Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about...

Advertising Fundamentals

from lynda.com (Subscription)

Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape, and the...

Advertising on Twitter

from lynda.com (Subscription)

Engagement on every social platform is moving toward a pay-to-play model. So why choose Twitter? Twitter's paid advertising features can help grow your business and build brand...

Affiliate Marketing Fundamentals

from lynda.com (Subscription)

Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are...

Analyzing Your Website to Improve SEO

from lynda.com (Subscription)

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its...

Best Practices for Flash-based Banner Ads

from lynda.com (Subscription)

Build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. Author...

Bing Ads Essential Training

from lynda.com (Subscription)

Microsoft's Bing Ads platform is a great place to reach more customers across the Yahoo Bing Network to accelerate your business and brand. This course shows how to master the Bing...

Blogging Strategies for Musicians and Bands

from lynda.com (Subscription)

A blog is a great way for musicians to tell their story and get the latest news to fans. In this course, Bobby Owsinski dives into giving tips on how to best use blogging to...

Blogging for Your Business

from lynda.com (Subscription)

Blogging for Your Business takes you through the planning process of creating a blog as part of your business marketing strategy. Author Morten Rand-Hendriksen provides a...

Brand Building Basics

from lynda.com (Subscription)

In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency,...

Branding Fundamentals

from lynda.com (Subscription)

Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the brand...

Building Business Relationships

from lynda.com (Subscription)

Learn how to build four key types of business relationships in your career: with your manager, with your coworkers, with other departments, and with executives. Author and...

Building Resilience

from lynda.com (Subscription)

Have trouble getting by when the going gets tough? Everyone wants to perform well when the pressure's on, but a lot of us withdraw in times of stress or adversity. If you can build...

Building Self-Confidence

from lynda.com (Subscription)

Confidence can help you accomplish your goals and build strong relationships. But the reverse is also true; a lack of confidence can hurt you personally and professionally....

Building Trust

from lynda.com (Subscription)

The "circles of trust" model is a helpful tool for describing relationships. In the innermost circle, you work on your trustworthiness and ethical decision making. In the middle...

Building Your Marketing Technology Stack

from lynda.com (Subscription)

Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools...