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Marketing Analytics: Competitive Analysis and Market Segmentation

from edX (Free)

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

Marketing Analytics: Marketing Measurement Strategy

from edX (Free)

Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

Marketing Analytics: Price and Promotion Analytics

from edX (Free)

Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits.

Marketing Analytics: Products, Distribution and Sales

from edX (Free)

Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.