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Brand Management: Aligning Business, Brand and Behaviour

from coursera (Free)

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a...

Managing the Company of the Future

from coursera (Free)

The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the...