This course for authors gives the tricks of solid marketing and techniques to getting the best publicity. You will get maximum results.
This course is intended for authors or soon to be authors who want the best success with their book sales.
Before marketing, the first step is to copyright your work as well as all marketing materials you will be using.
The course describes the difference between marketing and publicity. Publicity is the vehicle for which the marketing content is delivered. You'll learn three element categories for marketing that are tied together to make a comprehensive package. This package will be delivered through your publicity efforts.
This course is based on the book "Publicity Made Simple: Success With Media Relations" by David K. Ewen, M.Ed.