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Creating an Effective Content Strategy for Your Website


Provider
lynda.com

Price
Subscription

Type
Personal Development

Instructor
Janine Warner

Categories
Web Technologies, Web Technologies, Technology, Web Marketing

Duration
1h 54m

Format
Video

Language
English

Description
Discover what it takes to be a content strategist: what they do, how do they do it, and why content strategy is so increasingly valued on the web (and a hot job category). Author Janine Warner shows you how to analyze, prioritize, and think strategically about content in many formats (text, images, videos, animations, and infographics) across many channels. In this course, Janine walks you through a series of decisions to transform an outdated, content-heavy website into a multifaceted, multimedia showcase that includes a blog, email newsletter, and social media profiles. Along the way, explore key content strategy documents and tools, including how to create a content inventory, gap analysis, and content matrix. The course also explains how content strategy often overlaps with information architecture, and how constantly testing your theories is the key to long-term success. Topics include: What is content strategy? Setting clear goals and managing expectations Creating a content inventory Identifying content needs with a gap analysis Managing development with a content matrix Creating a style guide and editorial calendar Developing wireframes and sitemaps Choosing the best medium for your message Testing and gathering feedback from users